In order to succeed in SEO, it is important to understand the differences between On-page and off-page SEO. On-page SEO includes all those elements which are used on your web page. This includes the content and the underlying code. Off-page SEO includes all the actions you take in order to cement your position among your intended audience. This comprises of link building and building a good social media presence. Below is a discussion on these two important sections of SEO that is provided by Falcon Marketing in Los Angeles.
On-page SEO optimization
The following are the important elements of on-page SEO optimization.
Title Tag Optimization
The title tag is a small and descriptive one which allows your customers to understand more about your business. It is indexed by search engines and is, therefore, an important component. It should be effective in attracting people looking for specific information.
This includes a short description of your webpage. Make sure that these are unique.
H1, H2, H3 Tags
You need to optimize your content with tags from H1 to H6. Make sure you only have one H1 tag with the keywords you want to optimize your page with. Further, add subheadings with H2 to H6 with smaller versions of the longer text and provide variations of keywords to these.
Content writing is an integral part of driving meaningful traffic to your website. Keep adding fresh content to your site and do not forget to include the right keywords and phrases after adequate research.
Off Page SEO
Contrary to on-page SEO, off-page SEO depends on other pages to improve your ranking. It is related to elements like link building, social bookmarking, and social media marketing as explained below:
Your website’s ranking can improve with link building. Remember that it is the quality that matters. If the links to your website arise from reputed websites, you may be able to get a better ranking.
Social Media Marketing
Social media marketing in the right direction can attract users to your profile very easily. It is a quick means of spreading your brand’s profile across the web.
Social bookmarks can be exchanged easily among users. Therefore, it has the capacity to raise your traffic. Top rated social bookmarking websites are indexed by search engines. Hence these also contribute to improved SEO performance.
Both on-page and off-page SEO are essential for a good ranking of your website. Make sure you include the above elements in your campaigns.